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Shopify Store Design & E-commerce Growth

I help Shopify brands build better stores—and convert more visitors.

I help ambitious e-commerce brands turn underperforming storefronts into clear, credible and conversion-ready buying experiences.

Get My Free Shopify Growth Audit View My Shopify Work
✓ Design-led strategy ✓ Shopify development ✓ Conversion focus
Strategy Store Design Liquid Development Conversion Growth
What I do

One Shopify partner.
Six focused capabilities.

Choose the work your store actually needs—from a focused audit to a complete redesign and custom theme implementation.

DS01

Shopify Store Design

A clear, responsive storefront shaped around your brand, products and customers—not a recycled template.

RD02

Store Redesign

Turn an inconsistent or dated store into a focused buying experience with stronger hierarchy and trust.

CO03

Conversion Optimization

Find and remove friction across navigation, product pages, mobile UX, offers and the path to purchase.

DV04

Shopify Development

Custom Liquid sections, theme adjustments, HTML, CSS and JavaScript built for maintainability.

DP05

Dropshipping Stores

Professional store execution for product-led brands that need more credibility than a generic setup.

AU06

Shopify Growth Audit

A practical review of the storefront, conversion path, mobile experience and growth infrastructure.

How I work

A clear path from store audit to focused growth.

Four practical stages keep the work transparent, conversion-focused and connected to the real needs of your Shopify business.

Clear scope. Honest communication. Measurable priorities.
Discover

Store Audit & Discovery

I review the offer, customer journey, mobile experience, trust signals, theme structure and tracking setup before recommending changes.

  • Storefront and mobile UX
  • Conversion friction
  • Technical and growth gaps
Prioritize

Strategy & Conversion Plan

I separate high-impact opportunities from cosmetic requests, then turn the findings into a focused roadmap with a practical scope.

  • Offer and message clarity
  • UX and CRO priorities
  • Tracking and growth foundation
Create

Design & Shopify Development

The approved direction becomes a responsive storefront built with clear hierarchy, maintainable Liquid and purposeful interactions.

  • Responsive UI design
  • Liquid, HTML, CSS and JavaScript
  • Theme-safe implementation
Improve

Launch, Test & Growth

I review the finished buying journey, confirm the key experience and tracking points, document the work and identify the next sensible improvement.

  • Responsive and purchase-flow QA
  • Tracking review
  • Next-step recommendations
Selected Shopify case studies

Real stores.
Work shown with context.

Three client projects across retail, pet commerce and beauty—showing the scope I handled and the project results supplied for each engagement.

01 / 03Streetwear · United Kingdom

Royal Culture

Redesigned the Shopify buying experience and supported marketing execution for a high-demand sneaker and streetwear marketplace.

Primary contributionRedesign & Marketing
  • Storefront design & responsive development
  • Shopify Liquid & theme customization
  • Merchandising and conversion structure
  • Marketing execution
Project result£100K gain
Visit live store
02 / 03Pet retail · Singapore

Kohepets

Worked across storefront redesign, development and marketing for a large pet-commerce catalog serving customers throughout Singapore.

Primary contributionRedesign & Marketing
  • Shopify design & theme development
  • Liquid customization
  • Catalog and promotional experience
  • Marketing execution
Project resultS$50K
Visit live store
03 / 03Human hair & wigs · Global

Klaiyi Hair

Supported Shopify redesign, development and marketing for a human-hair and wig brand with a broad direct-to-consumer catalog.

Primary contributionRedesign & Marketing
  • Shopify design & development
  • Liquid and theme customization
  • Storefront merchandising support
  • Marketing execution
Project result$50K
Visit live store

Selected outcomes from completed Shopify projects.

Free Shopify growth audit

Your store may be losing the sale before the ad gets a chance.

Get a concise first review of the issues most likely to weaken trust, discovery and purchase confidence.

Request your audit
✓Homepage clarity and first-impression trust
✓Navigation, collection and discovery flow
✓Product-page hierarchy and buying confidence
✓Mobile usability and purchase friction
✓Theme performance and development needs
✓Tracking, SEO and growth-readiness gaps
About Kayes

Design is useful when it helps the business move.

I’m a Shopify Store Design & E-commerce Growth Specialist focused on the space where brand, development and conversion meet.

My work covers Shopify design and redesign, Liquid development, dropshipping store execution, product research, conversion optimization, SEO and growth infrastructure. I work best with legitimate e-commerce businesses that are ready to improve an existing store or build the next version properly.

Conversion-mindedDevelopment-capableGrowth-aware
Ready when the store is

Have a Shopify store worth improving?

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